A matter of LIFE or LIFE!

RED CRESENT AUTHORITY

This project was designed to effectively highlight the numerous challenges faced by sky paramedics in their demanding roles, while simultaneously striving to show genuine appreciation for the vital work they do on a daily basis.

this time 2 gold Awards came in for this project from The Telly Awards!

And in this project I had the opportunity to direct a series of interviews with the campaign and go through the minds and the challenges of the heros in the sky!

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