EITHER WHITE OR EITHER GREEN

There is no black and white in the lives of Saudis; it’s either white and green, either we win or win, either we compete or compete.

This campaign is all about bringing together the new generation of athletes and highlighting how they’re rising to the challenge, answering their country’s call to achieve greatness. We teamed up with an incredible mix of up-and-coming Saudi talents from all corners of the sports world — from football to boxing, mixed martial arts, and even rally driving. Our goal? To inspire this vibrant generation in a way that truly resonates with them.