NOUG OUD

This project is one of my favorites. When we first heard about camel milk with Oud, we were unsure how to react. After tasting it, many ideas came to mind. We wanted to create a story that reflects the heritage of this land, connecting camels and Oud. We realized that a poem perfectly combines these two elements. The poem becomes the true hero, leading Oud to its destined place, like a long-awaited promise that brings them together.