king FAHAD STADIUM, THE ICON IN THE DESERT.

This project has a special place to me, I attended my first game here when I was 10 years old it was a game for our Saudi national team, the amount of feelings were unmatched because I got to experience what its like to love football, the thing that made this project special for me is that the first message in this icon was said by King Fahad and I got the opportunity of a life time to make the final message before the stadium closes for repairs to hosting big tournaments!

This was the main key visual for the campaign.

Here we wanted to create memories to those who will experience the stadium one last time before the renewal so they keep it or frame it, so we made special tickets inspired by the style of the tickets back in the day

king FAHAD STADIUM, THE ICON IN THE DESERT.

This was the main key visual for the campaign.

Here we wanted to create memories to those who will experience the stadium one last time before the renewal so they keep it or frame it, so we made special tickets inspired by the style of the tickets back in the day

NOUG OUD

NEVER BOUND, REBOUND